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Vice President, Marketing, North America - New York City
Role Summary
The marketing function is responsible for developing and managing the marketing functions across all products, regions and functions. These functions include brand development, sales collateral, conferences and sales campaigns
Duties and Accountabilities
- Contribute to the implementation of a proactive and integrated marketing strategy that strengthens our brand identity.
- Utilizing the full marketing mix to deliver targeted marketing campaigns that produce high quality sales leads and support the Markit brand.
- Participating in corporate activities including organization of conferences and seminars, collaborating with PR for press releases and public speaking engagements.
- Contribution to the marketing aspects of the Markit website and its development including the product- related areas.
- Gather intelligence generally via media monitoring, industry conferences, trade journals, business media and networking.
- Analytic approach to measuring marketing activities.
- Excellent copywriting skills, ensuring that messages are tailored to target markets conveying product features and benefits.
- Use internet technology and CRM marketing skills to create and launch targeted online campaigns.
- Contribute to the Pragmatic Marketing Framework established as the firm’s marketing paradigm.
- Rely on extensive experience and judgment to plan and accomplish goals.
- Ensure consistent approach to branding across all content and platforms.
- Ability to effectively managing external agencies, consultants, strategic partners and opinion leaders.
- Oversee team responsible for event coordination. Supervision, planning and execution of customer and trade show events, sometimes requiring on-site assistance.
- Attention to details, timeliness and high organizational ability required to support sales and executive personnel at such events.
- Manage the continuous refinement and improvement of the design and content of the firm website to establish and support internet marketing strategies.
Business Competencies
- Extensive experience in running web based marketing campaigns.
- Experience ideally gained in a financial services, data or software environment owing to technical complexities of products and services.
- Experience of running multi-product campaigns and strategies within a single environment essential.
- Strong qualifications preferred.
- Credibility to influence and impress at senior level.
- Ability to deliver results within a deadline focused business.
- Ability to manage and prioritize multiple projects.
- Focus on best practice.
- Flexible and able to adapt to changing situations.
- High standard of verbal and written communication with internal and external audiences.
Personal Competencies
- Displays exceptional energy, drive and stamina
- Must possess strong work ethic.
- Strong team player able to manage and lead people through strong influencing and persuasive skills.
The Contact
Please apply with CV and covering letter to careers.na@markit.com citing "Vice President, Marketing, North America" in your email.